Blogging For Business
As a professional blog writer who offers business writing services, I often get requests for custom blog articles for clients in all different industries. Many of these clients have a lot of important information to offer, but have no idea how to say it. Anyone can regurgitate facts, but blog articles should be more than just a list of boring statistics. Blog articles need to be interesting, informative and hold the attention of the reader. The ultimate goal of a blog article is to convert visitors into clients. That won’t happen if you put them to sleep, insult their intelligence or confuse them with too many details.
Whether writing blog articles for business purposes or personal reasons, every blog writer should keep the interest of their audience as the most important goal. Keeping the interest of your readers involves conveying important information. I accomplish this through a careful balance of emotion, humor, need-to-know facts, and life hacks that make every day a little bit easier.
Blog Article Research
I sometimes receive guidelines for the information required in a blog article. At other times, the substance of the blog article is completely at my discretion. No matter whether the subject is my idea or my client’s, I do a lot of research to make sure it’s accurate.
Here are some of the blog articles I have written for clients in a variety of industries.
How Firewood Kills Trees – Neuheiner Tree Service
Finding the Perfect WordPress Theme – Oliver Marketing
The Benefits of Holistic Healing – Aliphatic Ambrosia (School of Natural Therapies)
Wild Animals Are Not Pets! – Erie Wildlife Rescue
What Is Solar Energy? – Flexible Solar Solutions
Marketing: Schemes Or Strategy? – Oliver Marketing